Not only Fair and Lovely, but there are also many other such creams sold in South Asia which focus on lightening the skin color and the importance of having “fair” skin. This goal has been inscribed in the minds of consumers through years of marketing campaigns designed to showcase the “advantage” of “white-skinned” or “fair-skinned” people, particularly girls.
This should be the time when the already marginalised sections are given priority in the management of COVID. Unfortunately, they have been neglected by the society as well as state to the extent that something as important as sanitary napkins were kept out of the list of essential services when the lockdown began.
Media has massive power. Stereotypical and sexual advertising cements our prejudices on many aspects of gender towards perpetuating sexual violence.
The ad world must realize that, along with entertainment, it must create social awareness and educate the masses. The changes we wish to see in the society can only be deliberated if a mass sensitization occurs. Only the media can prove to be an excellent medium for propagating this change.
Picture Source: Artisiopix How the invisible COVID-19 virus is revealing the stark reality of gender discrimination [responsivevoice_button voice=”UK English Female” buttontext=”Read out this Theel for me”] Researches have always shown that women’s bodies bear the worst brunt of a natural disaster, a war, or a pandemic. Notwithstanding the evidence, there has been a diminutive gender…
With the turn of another decade, the women in India have emerged much stronger- personally, financially, socially, and politically. On 8th March, on the occasion of the International Women’s Day, the President of India conferred “Nari Shakti Puraskar” on 15 women for their Outstanding Contribution to the society. These women had rendered their distinguished services towards the…
Be it the newspapers, media channels, or the streets of India; cricket seems to be one common phenomenon that unites the country. Across its length and breadth from media houses to the roads, cricket as a sport is such a hit amongst Indians that it has sprouted everywhere. Be it, summer’s time when the blistering…
In today’s world, marriage has become a sacred contract between irrational people rather than a holy agreement between 2 souls. Moreover, it has become a commercial institution. Here, in this article, I would like to express my thoughts on how the interpretation of law about marriage could benefit humanity and save the institution of marriage. …
In this article, I will talk about the life of women. I will address the most basic question- Can women live? Here the word life cannot be taken as existence. Living means living with guts, feelings, braveness, and honor. But when we see the world in which we live, the plight of women is such…
About a month ago, I had an unsolicited experience that made me curious, and I wanted to share the same with you. I met a group of transgender people. They have communication networks through which they come to know about auspicious occasions and happenings such as marriages and baby showers. They come to such events…
My cousin is married to a constructor. She routinely has to cook for a large number of people her husband employs for his business. She has no housemaid and has to do all the household chores herself, in addition to the cooking. This obviously took a toll on her health. Her son, my nephew, noticing…
Living in India as one reads the news every day invariably, one gets exposed to the sexual violence epidemic. I have stopped subscribing to newspapers for this very reason. I don’t watch news channels except for specially curated programs. But since my work is on social media, I do get exposed to so much news about…
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