Culture

What’s not “Fair” in “Fair and Lovely”?

What’s not “Fair” in “Fair and Lovely”?

Not only Fair and Lovely, but there are also many other such creams sold in South Asia which focus on lightening the skin color and the importance of having “fair” skin. This goal has been inscribed in the minds of consumers through years of marketing campaigns designed to showcase the “advantage” of “white-skinned” or “fair-skinned” people, particularly girls.