The Pasta fetish and the Macaroni reality
It is not the pasta that you are eating, rather it is a failed system that is continuing to eat you!!
marketing
Ekatvam through the Hindutva lens-The Tanishq Ad
Context explains why hatred is being spewed instead of the oneness Ekatvam espoused. Now, this doesn’t mean people should go out to Tanishq stores asking store owners to forcefully write an apology or belch out with such hostility online
Transcreation: How Marketing in Multiple Languages can Make a Difference
Although transcreation requires time and resources, the extra investment will likely pay for itself many times over in the long run.
Gendered Advertising facilitates sexual violence against women
Media has massive power. Stereotypical and sexual advertising cements our prejudices on many aspects of gender towards perpetuating sexual violence.
The Ad world evolution and social change
The ad world must realize that, along with entertainment, it must create social awareness and educate the masses. The changes we wish to see in the society can only be deliberated if a mass sensitization occurs. Only the media can prove to be an excellent medium for propagating this change.
Login