The fading art of storytelling in advertising and brands
A story need not be great as long as it is consistent. Say Virat Kohli is a brand and his batting is his story. I daresay that his batting is not extraordinary.
Exaggeration
A story need not be great as long as it is consistent. Say Virat Kohli is a brand and his batting is his story. I daresay that his batting is not extraordinary.
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