Gendered Advertising facilitates sexual violence against women
Media has massive power. Stereotypical and sexual advertising cements our prejudices on many aspects of gender towards perpetuating sexual violence.
Media has massive power. Stereotypical and sexual advertising cements our prejudices on many aspects of gender towards perpetuating sexual violence.
The ad world must realize that, along with entertainment, it must create social awareness and educate the masses. The changes we wish to see in the society can only be deliberated if a mass sensitization occurs. Only the media can prove to be an excellent medium for propagating this change.
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